What is SEO?

Search engine optimisation (SEO) is the practice of improving and fine tuning your website and it's presence on the web to ensure that your content is both accessible and relevant to the search engines and visitors to your site. The results of good quality SEO should increase visitor numbers and improve your ranking in the search engines.

How do search engines work?

Search engines use their own specialist software, often referred to as search bots or spiders which naturally crawl the web using hyperlinks to travel from one website to another. They gather information about websites and their content which is then used to index and rank the pages. Sites can either be submitted manually to the major search engines or you can allow the software spiders to find your site naturally through external links.

What can we offer you and your web site?

I have several SEO packages to choose from. All packages include an initial discussion with you about what keywords or key phrases are relevant and important for you and you customers. I will also analyse your website problems and assess your current position in the major search engines. A strategy will be developed focusing on your business involving both on site and off site optimisation of your content. You will also benefit from the setup of your web site in Google's webmaster tools as well as Google Analytics which will help to fine tune problem areas and monitor visitor numbers. In addition, I will identify and submit your site to appropriate business directories suitable for your chosen industry.

All SEO Packages include, but are not limited to the following tasks. The number of tasks varies between packages and is always tailored to your business following the initial analysis of your site.

On Page Optimisation

• Keyword research
• Content optimisation
• Dead Link Check
• Title and meta tag optimisation
• Image and alt text optimisation
• W3C code validation
• Creation of additional optimised pages

Off Page Optimisation

• Directory Submission
• Article generation
• Web Statistics
• Webmaster tools
• Sitemap.xml generation for search engines
• Robots.txt
• Social media setup
• Google Business Centre Optimisation

* Now with all SEO packages you will recieve a FREE list of recommendations that you can carry out to help promote your website.

For small businesses and start ups or for those on a budget I have a selection of packages which have no monthly payments. I simply spend the allocated time on the key on-page and off-page factors which need attention for your website to give you a kick start in the search engines.

The best SEO results come from a long term SEO plan so I have designed several long term packages where I spend a great deal of time analysing your website, customers and competitors and then implement a plan which is fine tuned to get the best ranking for your keywords and phrases. The major search engines occassionally change their search technology which can affect your site. With these long term plans I will keep working with your website to ensure long term success. You will also benefit from additional Adwords advertising campaigns which guarantee additional qualified visitors to your site.

Helpful Resources on SEO: